Top 10 Clothing Brands in Indonesia

Indonesia, a vibrant tapestry of cultures, is not only renowned for its stunning landscapes but also for its burgeoning fashion scene. Among the myriad of clothing brands that adorn its bustling streets and bustling malls, some stand out for their quality, style, and innovation. From traditional batik-inspired designs to modern streetwear aesthetics, Indonesia’s fashion landscape offers something for everyone. In this exploration, we delve into the top 10 clothing brands in Indonesia that have captured the hearts of Indonesians nationwide. From iconic household names to emerging trendsetters, these brands showcase the diversity and creativity of Indonesia’s fashion industry.

1. Hijabenka

Hijabenka is an Indonesian online marketplace specializing in modest fashion and hijab wear. Founded in 2011, Hijabenka offers a wide range of clothing and accessories tailored to meet the needs of Muslim women who adhere to modesty requirements in their dressing.

The platform features a diverse collection of clothing items such as hijabs, tunics, dresses, tops, outerwear, and bottoms, designed to accommodate modest fashion preferences while also staying stylish and trendy. Additionally, Hijabenka provides a selection of accessories including scarves, bags, shoes, and jewelry to complement the outfits.

Hijabenka has gained popularity among Indonesian women for its convenient online shopping experience, extensive product range, and commitment to offering fashionable yet modest clothing options. The platform serves as a one-stop destination for Muslim women seeking to express their personal style while adhering to their cultural and religious beliefs. So, it is in 1st position in the ranking of Top 10 Clothing Brands in Indonesia.

2. Zalora Indonesia

Zalora Indonesia is an online fashion retailer that offers a wide selection of clothing, shoes, accessories, and beauty products for men, women, and children. Established in 2012, Zalora Indonesia has quickly become one of the leading e-commerce platforms in the country, providing customers with access to a diverse range of local and international brands.

The platform features a comprehensive collection of fashion items, including apparel for various occasions, footwear, bags, jewelry, watches, and cosmetics. Zalora Indonesia collaborates with both well-known and emerging brands to offer customers a curated selection of trendy and high-quality products.

With user-friendly interface and convenient features such as multiple payment options, fast delivery, and easy returns, Zalora Indonesia has become a preferred destination for Indonesian shoppers seeking to stay updated with the latest fashion trends and shop for their favorite brands online. So, it is in 2nd position in the list of Top 10 Clothing Brands in Indonesia.

3. Berrybenka

Berrybenka is one of Indonesia’s leading online fashion retailers, offering a wide range of clothing, accessories, and beauty products for men and women. Founded in 2011, Berrybenka has quickly become popular for its diverse selection of trendy and affordable fashion items. The brand caters to various styles and preferences, ranging from casual wear to formal attire, streetwear to modest fashion. Berrybenka’s website and mobile app provide a convenient shopping experience, with features such as personalized recommendations, easy payment options, and fast delivery services. Additionally, Berrybenka often collaborates with local designers and influencers to create exclusive collections, further enhancing its appeal among fashion-forward consumers in Indonesia. So, it is in 3rd position among the Top 10 Clothing Brands in Indonesia.

4. Blibli

Blibli.com is one of Indonesia’s largest e-commerce platforms offering a wide range of products, including clothing, fashion accessories, electronics, home appliances, beauty products, and more. Founded in 2011, Blibli has quickly become a prominent player in the Indonesian online retail market.

While Blibli is not exclusively a fashion retailer, it offers a diverse selection of clothing and fashion items for men, women, and children. The platform collaborates with various local and international brands to provide customers with a wide array of choices in terms of styles, sizes, and price points.

In addition to clothing and fashion accessories, Blibli also offers a seamless shopping experience with features such as multiple payment options, fast and reliable delivery, easy returns, and dedicated customer service. This makes it a convenient destination for Indonesian shoppers looking to purchase clothing and fashion items online. So, it is in 4th position in the ranking of Top 10 Clothing Brands in Indonesia.

5. Matahari Department Store

Matahari Department Store is one of the largest retail chains in Indonesia, specializing in fashion and lifestyle products. Founded in 1958, Matahari Department Store has established itself as a leading destination for Indonesian consumers seeking a wide range of clothing, accessories, cosmetics, and home goods.

Matahari Department Store operates numerous brick-and-mortar stores across Indonesia, offering a diverse selection of products from both local and international brands. The stores feature various departments catering to different segments, including women’s wear, men’s wear, children’s wear, footwear, accessories, beauty, and home goods.

The department store chain is known for its extensive product range, affordable prices, and regular promotions and discounts. Matahari Department Store aims to provide customers with a convenient and enjoyable shopping experience, whether they are looking for everyday essentials or the latest fashion trends. So, it is in 5th position in the list of Top 10 Clothing Brands in Indonesia.

6. Batik Keris

Batik Keris is a renowned Indonesian brand specializing in batik clothing and textiles. Established in 1950, Batik Keris has a long history of producing high-quality batik products that showcase Indonesia’s rich cultural heritage and traditional craftsmanship.

Batik is a traditional Indonesian textile art form that involves applying wax and dye to fabric to create intricate patterns and designs. Batik Keris offers a wide range of batik clothing items for men, women, and children, including batik shirts (known as “batik kemeja” or “batik blouse”), dresses, skirts, scarves, and accessories.

The brand is known for its commitment to preserving and promoting the art of batik-making while also incorporating modern designs and trends into its collections. Batik Keris products are handmade by skilled artisans using traditional techniques, resulting in unique and beautiful pieces that reflect Indonesia’s cultural diversity and artistic heritage.

Batik Keris has both standalone stores and distribution channels in various retail outlets across Indonesia, making its products accessible to a wide audience. The brand’s batik clothing is often worn for special occasions, cultural events, and as everyday attire, reflecting the pride and appreciation for Indonesia’s rich textile traditions. So, it is in 6th position among the Top 10 Clothing Brands in Indonesia.

7. Ramayana

Ramayana is one of the largest retail chains in Indonesia, offering a wide range of products including clothing, fashion accessories, household items, electronics, and groceries. Founded in 1978, Ramayana has become a well-known and trusted brand among Indonesian consumers.

While Ramayana is not exclusively a clothing brand, it has a significant presence in the Indonesian fashion retail market. The chain operates numerous department stores and hypermarkets across the country, providing customers with access to a diverse selection of clothing and fashion items for men, women, and children.

Ramayana stores offer a mix of affordable and value-oriented clothing brands, catering to various segments of the Indonesian population. The chain focuses on providing quality products at competitive prices, making it a popular destination for budget-conscious shoppers looking for clothing and fashion items.

In addition to clothing, Ramayana stores also carry a wide range of other products, including household goods, electronics, toys, and groceries, offering customers a convenient one-stop shopping experience.

8. Swarovski Indonesia

Swarovski is a renowned Austrian brand known for its luxury crystal products, including jewelry, accessories, figurines, and home decor items. Founded in 1895 by Daniel Swarovski, the company has become synonymous with precision-cut crystals and exquisite craftsmanship.

Swarovski Indonesia is the Indonesian branch of the global Swarovski brand, offering a wide range of crystal jewelry and accessories to customers in Indonesia. The brand’s products are known for their quality, elegance, and timeless design, making them popular choices for special occasions and everyday wear.

Swarovski Indonesia operates standalone boutiques as well as distribution channels in upscale department stores and shopping malls across the country. The boutiques showcase Swarovski’s latest collections of sparkling jewelry pieces, including necklaces, bracelets, earrings, rings, and watches, as well as accessories such as handbags and sunglasses adorned with Swarovski crystals.

With its reputation for luxury and glamour, Swarovski Indonesia caters to customers who appreciate fine craftsmanship and are looking for sophisticated and stylish accessories to enhance their personal style.

9. H&M Indonesia

H&M (Hennes & Mauritz) is a popular Swedish multinational clothing retailer known for its trendy and affordable fashion offerings. Founded in 1947, H&M has expanded globally and has a significant presence in Indonesia.

H&M Indonesia offers a wide range of clothing and accessories for men, women, teenagers, and children. The brand is known for its fast-fashion business model, which involves rapidly designing and producing new collections to reflect the latest trends and styles.

H&M stores in Indonesia provide customers with a diverse selection of clothing items, including tops, bottoms, dresses, outerwear, activewear, swimwear, and more. The brand also offers accessories such as bags, shoes, jewelry, and scarves to complement its clothing offerings.

With its affordable prices, frequent new arrivals, and commitment to sustainability initiatives, H&M has become a popular choice for Indonesian consumers looking for fashionable and budget-friendly clothing options. The brand’s stores are located in major shopping malls and urban centers across Indonesia, providing customers with convenient access to its trendy and versatile fashion collections.

10. Logo Jeans

Logo Jeans is an Indonesian clothing brand known for its denim products, including jeans, jackets, and other denim apparel. Established in 1994, Logo Jeans has become a popular choice among Indonesian consumers for its stylish and affordable denim wear.

The brand offers a wide range of denim clothing items for men, women, and children, featuring various styles, fits, and washes to suit different preferences and body types. Logo Jeans products are known for their quality craftsmanship, comfortable fabrics, and trendy designs.

In addition to denim apparel, Logo Jeans also offers a selection of other clothing items, including tops, bottoms, outerwear, and accessories, allowing customers to create stylish and versatile outfits for various occasions.

Logo Jeans products are available in Logo Jeans stores located in major cities and shopping centers across Indonesia, as well as through online channels, providing customers with convenient access to the brand’s fashionable denim wear.